Founded in 2007, MAISON PROMAX is a luxury fashion backpack brand which originated from a small atelier in Paris that specialized in making fine "sac à dos et bandoulière". The brand has undergone numerous transformations over the years, but it was not until the appointment of its new Creative Director Emmanuel Chen in 2017 that the brand's revival became public.Drawing its creative inspiration from the nonchalant elegance and the bold visions of the French capital and the fashion fantasy of haute couture, MAISON PROMAX is one of the world's quintessential backpack makers whose core values are deeply rooted in art, culture, high fashion and an exceptional savoir-faire. Exceptional materials and forms, emblematic creations and modernity, authenticity and character: together they form the pillars of the house distinctive art of backpack making. ​Today, MAISON PROMAX markets a broad range of women's and men's backpacks, handbags, and small leather goods.

MAISON PROMAX is owned by Prosperous Industrial (Holdings) Limited in Hong Kong, the third largest manufacturer in the world that designs, develops, and manufactures recreational bags and packs.